PlayStation® 5 Global Launch

Lighting the world blue for the release of Sony Interactive Entertainment's PS5™.

PlayStation® 5 is more than a just games console; its release heralds the arrival of the next iteration of a cultural phenomenon. Such an event was befitting of a launch on an epic global scale. With a world still in the grasp of the coronavirus pandemic, lead creative agency Amplify masterminded a creative that connected gamers around the globe by lighting some of the world’s iconic landmarks blue in a series of immersive activations in 25 territories.